If you want your eBay business to grow, you will need to go beyond the process of simply buying and selling, and learn to use the service in a way that promotes growth and success. Treat your eBay business just as you would any other successful retail business, with an emphasis on customer service and ever-increasing sales, and you can watch your business grow.
1 - Find new suppliers. If you make or manufacture your own product, you can skip this step, but if you specialize in the resale of wholesale merchandise, you can grow your businesses by expanding the type and quantity of stock available to you. Contact new wholesale suppliers and product manufacturers about establishing an account. Consider even branching out and selling new types of merchandise, indirectly related to your specialty. For example, if you specialize in DVDs, consider adding Blu-Ray discs.
2 - Provide excellent customer service. Maintaining a high user rating is one of the most essential aspects of running an eBay business, as buyers will often look at a seller's user rating before anything else. Always maintain fast and friendly communication with your buyers, post photographs with every listing, ship items immediately upon receiving payment and keep your items in excellent condition. Maintaining a high user rating will also contribute to your achieving Power Seller status. This means that eBay recognizes you as one of its esteemed sellers, and the "Power Seller" logo will appear on your profile and all of your listings, indicating to buyers that they can have confidence in your products.
3 - Increase your sales quantity. To grow as a business, you must naturally increase your output, so make an effort to invest in larger amounts of your most profitable items and list them on eBay with greater regularity.
4 - Work more efficiently. In order to handle increased activity, you will need to find ways to simplify your job and to automate as much as possible. If you can afford the investment, consider hiring at least one person to assist you a few hours per week. Use an automated auction listing service such as Auctiva, AuctionSplash or Listomax to expedite and simplify your page design and auction listing. Print shipping labels at home from your "My eBay" page to save time on shipping.
5 - Advertise your eBay business on your own personal website. Cross-promotion can lead to greater exposure and greater search engine placement, so create a website for your business if you have not done so already, and include links to your eBay store and auctions.
6 - Encourage repeat business. If you want to grow your business, you should keep the customers you have while attracting new customers. You can encourage repeat business by offering ideal customer service and also by providing your customers with coupons and exclusive deals for future purchases.